About #ProdMgmtTalk

What is The Global Product Management Talk?

The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders.  The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event via Twitter and Podcast by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation.

Mission:

  • Engage Product Professionals in regularly scheduled, real-time discussion
  • Showcase Product Management experts, speakers, bloggers, thought leaders and practitioners
  • Evangelize Product related job titles as exciting, challenging & rewarding career endeavors
  • Raise important issues that all Product Professionals confront
  • Extend shared resources across industries and borders
  • Facilitate on-going dialogue, networking, mentoring & support beyond weekly events
  • Enable global community around product management knowledge 
  • Educate & defend the value of the product professional
This event is unique for a number of reasons:

1. Interactive, Mini-product camp, Socratic discussion
The showcased thought leader does not lecture, but actually raises questions for the participants to answer in a "Socratic" atmosphere, while providing background information and comments to forward the discussion.

What is a Socratic Discussion?

The Socratic method of discussion is based on the way Socrates taught students in Ancient Greece. All of his students were encouraged and expected to share their thoughts regarding both the written and the spoken word. Socrate's students were provided materials to read, analyze and evaluate prior to class so they could prepare to contribute to the discussion. During the class, Socrates would listen intently as the students demonstrated their knowledge.
 
The Global Product Management Talk models the Socratic method of discussion by posting the questions to be discussed and providing background material for participants to review before the event.  During the event, the speaker participates on an equal level with participants, by reading and commenting on tweets. We also include both the written aspect of the tweets and the spoken word by recording the commentary and banter of the speaker with the co-hosts.

Following the event, participants and others can read the transcript and listen to the recording to further analyze the discussion, follow through to resources mentioned during the event, and blog their responses.  The Global Product Management Talk is the only venue of this nature available for product professionals to share their knowledge and resources, discuss pertinent issues, stay up to date with the most recent methodologies, procedures and tools, and learn from others while engaging in a community of peers.

What is Product Camp?

ProductCamp (Pcamp) is an in-person, free collaborative, community organized unconference, focused on Product Management and Marketing. It provides a great opportunity to learn from and network with other smart, passionate people coming together to discuss, debate, and collaborate on issues they face every day. Everyone interested in improving their ability to conceive, build, manage, launch and market products is welcome.  Product Camps are generally scheduled to last about 8 hours, often on a Saturday.  The Global Product Management Talk is like a micro-product camp, or equal to one session of pcamp.  

ProductCamps are a worldwide movement. The Global Product Management Talk maintains the Google map of global product camps and archives twitter content. Zoom in on "P" for details & directions to each pcamp. Scroll down the page for Past Events links to read tweets from each pcamp.  bit.ly/phwTS1

What is ProductCamp Radio?

ProductCamp Radio is a podcast produced by The Global Product Management Talk to promote, educate, evangelize the value of attending, presenting, sponsoring Product Camps, identify best practices, suggestions, successes relevant to all Product Camps, and provide a promotional vehicle that extends the reach of influence to serve as a perpetual commercial for all product camps that can be embedded on sites and accessed via mobile devices.

What are Product Talks?

According to Jeremy Horn, of the Product Group, New York, NY, Product Talks are "an opportunity for Product Managers, Strategists,etc., to come together to meet, interact, and network. The ideal environment within which sharing and learning can flourish and complement the knowledge base for all on a peer to peer basis." Product Talks are generally scheduled for a weekday evening at regular intervals. The San Francisco Product Talks meetup generally takes place monthly.

What is the Tools of The Trade Podcast?

The Global Product Management Talk Tools of the Trade audio series is designed to enable busy product people to stay informed about best in class tools, methods and approaches.

What is StartUp Talk Radio?

The Global Product Management Talk StartUp Talk Radio audio series is designed to showcase the people, teams and inspiration fueling startup businesses and new offerings, products, services, software, applications and innovative ideas.

What are Startup Product Talks?

Startup Product Talks is an in person regular meeting and meetup. An opportunity for anyone passionate about product quality and what it takes to delight customers to come together to meet, interact, and network. The ideal environment within which sharing and learning can flourish and complement the knowledge base for all on a peer to peer basis. We’re keen for Product People across different industries to meet up and exchange business cards. You never know where your next job offer will come from.

What is the Startup Product Movement?

Startup Product, a movement for product excellence through cross-discipline collaboration and holistic product perspective.

Startup Product welcomes everyone passionate about product excellence, regardless of title, industry, or stage of growth, to come together to share, learn and talk about what it really takes to produce products that people love and how to build sustainable businesses and revenue streams based on product excellence.

Everyone is encouraged to contribute their point of view, workshop their product dilemma, share their lessons learned in the process of shepherding products from idea to inception to build to launch and beyond.  We need a place where all perspectives and orientations of what the product requires are welcome. Everyone who sheds light on specific areas that are essential to product excellence are welcome to present and contribute to the conversation.

There is a lifecycle that every product, startup, idea and project passes through to be realized.  Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams.

We welcome people from all disciplines and stages of product evolution:

  • Designers
  • UX professionals
  • Founders, funders, CEOs
  • Software developers
  • Product Marketers, Agile Marketers, Growth Hackers
  • Product managers
  • Community managers
  • Customer Support & Service
  • Content strategists
  • Business Analysts
  • Project managers
  • And anyone who loves to talk and think about products!

Come  share what you've learned and learn from others about the art AND discipline of all the facets involved in the process of breathing life into a product, managing actionable goals and producing scalable businesses...

We encourage open debate so the group can learn from us and each other. StartUp Product events may be led by a guest speaker or a panel of experts ideally representative of the local community.

Bring Startup Product Talks and Summit to your community! Join us at http://www.meetup.com/StartupProduct/

What is Startup Product Summit?

Startup Product Summit is the first product conference NOT just for product managers! The first one took place on February 7, 2013 in San Francisco. With the rise of Agile development and Lean Startup thinking, teams are focusing more on customer experience and disseminating product responsibilities throughout existing roles: developers, designers, founders, marketers. Startup Product events bring everyone on the team together to talk about what makes products great and how to achieve product excellence.

DURING EVENT:

2.  Multiple Options Extend reach and convenience during real-time event

  • Open Forum
It takes place in an open forum on Twitter enabling anyone to participate without barriers beyond Internet connection (Twitter registration is only required for participation, the event could be passively viewed in real time via Twitter search of the hashtag #prodmgmttalk or the transcript could be read after the event offline.)

  • Text based, Visual (not Power Point!)
For participating on Twitter by reading, tweeting & responding during the real time, live event, participants can use whatever tool they choose on whichever (desktop, laptop, tablet, mobile, phone) device, as well as suggested tools (TwebEvent, TweetChat), for following the hashtag #prodmgmttalk to read and respond to tweets during the live event.

  • Audio:
For listening to the live discussion, participants can use whatever device (phone, mobile, PC) to listen to the speaker and co-hosts banter, discuss and comment on the subject matter and Tweets. Participants are also welcome to call in during the live discussion if they want to literally add their voice. http://www.blogtalkradio.com/prodmgmttalk

CONTENT GENERATED:

3.  Following the event, all content is packaged for on-demand consumption on the website and other locations for an even larger audience searching for information about product management.
  • Transcript

The entire transcript of Tweets is packaged as a pdf and posted on SlideShare

  • Podcast

The audio portion of the event is edited and posted with many options for listening on any device:

  1. BlogTalkRadio
  2. iTunes
  3. Stitcher
  4. Google Play
  5. RSS
  • Recaps

A summary of the tweets, as well as all content generated from the talk AND resources, books, blog posts, and further avenues of discussion are posted. Often participants continue the discussion in their own blog posts which are also included on the site and in the materials available for follow-up.

  • Mobile Apps
The audio podcast, Recaps, Press Release Headlines and Twitter stream is available on mobile devices via the Android Marketplace and soon to be available in iTunes Connect for iPhones and iPads, as well as on WindowsPhone devices.
 

4.  Focus on Issues pertinent to Managing Products/ Product Management/ Product Professionals

The Global Product Management Talk is the only weekly, virtual event of this kind for everyone who is passionate about products, process, the value and experience of products, such as those
  • WHO identify as professional product managers AND 
  • ARE responsible for managing products from inception through launch, AND 
  • MAY HAVE the title or find themselves in the organization/department of "Product Manager, Product Marketing Manager, Product Management" AND 
    • develop products, 
    • design products, 
    • launch products,
    • sell products,
    • are responsible for products,
    • are concerned with the success of products AND 
  • companies, organizations, consultancies that produce products AND services!
The Global Product Management Talk on Twitter, since its inception in February 2011, is the largest Twitter Chat with this focus and Socratic format in the world, recently generating 275,302 impressions, reaching an audience of 15,769 followers with re-tweets occurring for days and weeks following the hour event. Our weekly broadcasts currently reach 20,000 listens on-demand across all devices, including smart phones and tablets via our Android App, iTunes, Stitcher and BlogTalkRadio presence.

5.  Consistent Content Marketing  

The Global Product Management Talk has developed expertise by constantly experimenting, responding with organic SEO techniques, and implementing content marketing strategic and tactical best practices to demonstrate what is possible for lean startups with minimal marketing resources.

WEEKLY PROMOTION

  • Press Release
  • Eventbrite
  • Plancast
  • LinkedIn Events
  • Search Engine optimization

SOCIAL MEDIA COVERAGE

  • Twitter 
  • Facebook
  • Google Plus
  • LinkedIn Group
  • YouTube Channel
  • BlogTalkRadio
  • Meetup

 

COMMUNITIES OF PRACTICE

Our followers to @prodmgmttalk consist of more than 1900 (and growing weekly by 10%) internationally located high-tech professionals including, but not limited to, Founders, CEOs, Entrepreneurs, VPs and Directors of Product Management and Marketing, Product Managers, Product Marketing Managers, Brand Managers, Press Relations, Engineers, Developers, UX, UI, Product Owners, Scrum Masters, Scrum Managers, Project Managers, Content Strategists, Community Managers, Marketing Managers, Consultants, Trainers, Authors from the entire spectrum of diverse industries including startups, Tech, Software, Services, SAAS, IT, cloud, web, manufacturing, small business, consultancies, etc.

We are cultivating a knowledge community of product professionals and thus are constantly in the process of iterating, collaborating and responding to requests, expanding our focus, providing context for identifying the needs of product professionals, and establishing metrics going forward.  Your participation, thought leadership, promotion, feedback and sponsorship to forward this ongoing experiment is welcome and valued!

We welcome strategic partnerships.

VALUED CONTENT

Participants may earn PDU's: Participants at the Global Product Management Talk #prodmgmttalk who are PMI Credential Holders are eligible to receive PDU’s from the Project Management Institute (PMI) under Category C: Self Directed Learning.

CONSTANT ITERATION

The Global Product Management Talk has beta tested new products and continues to seek out the best tools that enable real time, dynamic, professional Twitter Chat conversation for production ease and added value to participants. For example, recording of the conversation between the speaker and co-hosts was added in April, 2011 and the ProdMgmtTalk mobile application was developed in December, 2011.

RECOGNIZED BRAND NAME

The Global Product Management Talk strives to identify and utilize product management principles, incorporate lean start-up procedures and best practices as an on-going experiment in building a brand name recognized for credibility and trusted for exemplifying a profession performed by the excellent individuals who are passionate about products wherever they are located.

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